Treat Your Skin Its Way: Blume Has Got Your Back
Skincare is about more than just products—it's about self-respect, empowerment, and breaking harmful beauty standards. For too long, young people, especially women, have been taught to associate their skin with their worth. According to recent studies, 60% of women say their self-esteem dropped during puberty, and three out of four don’t feel confident without makeup during acne breakouts. The message has long been: if your skin isn’t perfect, you aren’t either.
But Blume is here to flip the script.
Founded by sisters Taran and Bunny, Blume is a wellness and skincare brand built on honesty, inclusivity, and empowerment. Their mission is to help you treat your skin its way—with kindness, care, and ingredients you can actually trust. Let’s explore why Blume is more than just a skincare brand and why your skin deserves the Blume treatment.
Why We're Focused on Healthy Skin, Not Perfect Skin?
Blume understands that your skin is not supposed to look like an airbrushed magazine cover. It’s a living, breathing part of your body that changes with stress, hormones, diet, and age. Instead of chasing an unattainable version of “perfect skin,” Blume encourages you to aim for healthy skin, however that looks for you.
Here’s why that matters:
64% of people define beauty as having clear skin, but that doesn’t mean flawless skin is the standard.
1 in 2 people say someone has made them feel ashamed of their acne.
41% have even missed social events due to breakouts.
Blume isn’t here to fix your skin. They’re here to support it. And support starts with clean, effective, and transparent skincare you can trust.
4 Reasons to Treat Your Skin by Blume
1. Proudly WOC-Founded
Blume was co-founded by sisters Taran and Bunny, two women of color who grew up realizing how stigmatized puberty, acne, and periods were in everyday conversation. They built Blume to normalize the normal—from period care to skin struggles—creating a space where all young people feel seen and supported.
Their lived experiences fuel their mission to change how we talk about self-care, beauty, and confidence. In a space often dominated by big corporations and unrealistic standards, Blume stands out as a brand that gets it because it’s made by people who’ve lived it.
This foundation of authenticity isn’t just inspiring—it’s also one of the main reasons why Blume resonates with so many.
2. Clean Ingredients You Can Trust
Blume is transparent from the start. Their skincare and wellness products are Clean Certified, which means they’re free from harmful chemicals and synthetic fillers. Here's what you'll never find in Blume products:
No Alcohol
No Sulfates
No Silicones
No Parabens
No Artificial Fragrances or Colors
Instead, Blume relies on nature’s best ingredients, like tea tree oil, aloe vera, rosehip seed oil, and more. These ingredients are selected for their gentleness and effectiveness, especially for sensitive or acne-prone skin.
When you use Blume, you know exactly what you’re putting on your skin and what you’re avoiding. That kind of transparency is rare in the beauty industry and crucial for building a skincare routine you can feel good about.
3. Community-Curated Skincare
Blume doesn’t just make products for you; they make them with you. Every product goes through customer surveys, sample testing, and community feedback before hitting the shelves.
Blume listens to real skin concerns and real stories. Whether it's about breakouts, dryness, or period struggles, the products are shaped by what real people need, not just what sells.
This means you're not just buying skincare; you're joining a movement. A movement built around body acceptance, radical transparency, and mutual support.
4. Climate Neutral Certified
In a world where environmental responsibility matters more than ever, Blume is leading by example. They are proudly Climate Neutral Certified, which means they:
Measure their total carbon emissions
Offset 100% of those emissions
Invest in strategies to lower their footprint year over year
From production to shipping, every aspect of the supply chain is evaluated for sustainability. Choosing Blume isn’t just good for your skin, it’s good for the planet, too.
Made With Nature’s Best Ingredients
Blume uses carefully sourced, plant-based ingredients to ensure that each product nourishes your skin without harsh additives. You won’t find any mystery chemicals or complicated jargon on their labels—just clean, powerful formulations that your skin will love.
Their simple ingredient philosophy helps restore your skin barrier, reduce inflammation, and bring out your skin’s natural glow. Whether it’s a cleanser, toner, or acne treatment, every product is designed to be gentle yet effective.
Shop by Skin Concern
Blume makes it easy to shop based on what your skin needs most. Here are a few of their top concerns and how they help:
Acne
Blume's acne-targeting products combine gentle exfoliants with anti-inflammatory ingredients like tea tree oil and witch hazel. They calm irritation, reduce redness, and help manage breakouts without drying out your skin. Perfect for those dealing with hormonal acne or sensitive skin flare-ups.
Dark Spots
Their dark spot treatments are designed to brighten your skin naturally using ingredients like vitamin C and rosehip oil. These products help reduce pigmentation over time without harsh bleaching agents or skin-stripping acids.
Sensitive Skin
If your skin reacts easily, Blume’s sensitive skin line is formulated with calming ingredients like aloe vera, chamomile, and oat extract. These soothe irritation while still delivering the hydration and cleansing your skin needs.
Dry Skin
Hydration is key, and Blume offers moisturizers and serums that lock in moisture using squalane, jojoba oil, and hyaluronic acid. These help repair the skin barrier and prevent further dryness without making skin oily or clogged.
Pores
Blume products that target pores focus on deep-cleansing without harsh exfoliants. Gentle formulas help unclog and minimize pores, improving overall texture while keeping skin balanced.
Treat Your Skin Its Way
Blume isn't just skincare, it's skincare with a purpose. It's a brand that recognizes the emotional toll of acne, the pressure of beauty standards, and the power of feeling good in your own skin.
By offering clean, community-driven, and climate-conscious skincare, Blume encourages everyone to treat their skin not as society dictates, but as it deserves to be treated. Gently. Honestly. And with real care.
Whether you're dealing with hormonal acne, dry patches, or just want to feel more confident, Blume has your back. Not with promises of perfection, but with products and support that meet you where you are.
It’s time to ditch the filters, ignore the noise, and embrace your skin for everything it is. Treat your skin its way—because Blume already does.